Brain Training Games News

Brain training news alert. RaiseYourIQ the only scientific proven braining training games for kids, adults, dementia and ADHD invites our users to explore our new site and updated range of brain training games. SMART brain training is a leading brain training program, brought to you by RaiseYourIQ and based on the proven science of Relational Frame Theory.

Our cognitive and IQ games have been created by psychologists to improve learning alongside core cognitive abilities. All our brain training games have been designed to be both fun and challenging. All the games from RaiseYourIQ are adaptable to people of all ages, from kids to adults, helping them to make learning easier, improve memory recall and exercise their brains to raise IQ.

Since 2011, RaiseYourIQ has made available the only brain training games that is based on the tried and tested science of intellectual skills interventions used in clinical settings (for example the methods of Applied Behavior Analysis), and that has been shown in published scientific research to lead to real, large, and objectively measurable gains in general intelligence (IQ). The research carried out by RaiseYourIQ founders has been

Source: Brain Training Games News

Tips on how to improve your memory

9 tips on how to improve your memory and boost your intelligence

Improve your memory

Source: tips on how to improve your memory

How to improve your memory for both short- and long-term recall is not as difficult as it may appear. Yes, there are techniques to improve memory however it does take practice to maintain a higher level of memory recall. Clinical research has shown that memory is an essential component of cognitive functioning and that this too can be improved (Jaeggi et al., 2008). This research also show that our IQ score is no longer a number that limits us. Read on to get tips on how to improve your memory and raise your IQ.

Tips on How to Improve Your Memory 1. Practice and rehearse Start by really understanding the topic or piece of information you wish to remember, then once you have the basic understanding in place you will need to keep rehearsing the information to ensures it sticks. That old saying of practice makes perfect is very relevant when you are trying to remember new things. If you want to make information come to mind automatically, you need to rehearse it regularly. Then you will be able to recall it quickly when you need to, whether that be for school, business or at social events.

2. Pay attention and engage with information Psychologists Craik and Lockhart found that the more attention we pay to the meaning of what we see, hear and learn, then the better we will remember it. They proved that improving our memory is a function of how effortful and meaningful our initial encoding of the information was. The outcome is if we process information on a deeper level, we will be better able to recall that information. Psychologists and teachers tell us that understanding something aids our memory and it is harder to remember things if we merely rote learning without fully comprehending the information.

3. Visualize and use imagery We live in a visual world which means there are many ways that we can use the power of visual imagery as a memory aid. For example, try using a mind map, where we imagine a map of the information or a tree with the branches that stem out each holding an important and relevant fact or nugget of information. Another example is to imagine a cloakroom with each of the pegs holding a piece of information. Whatever method you prefer, the key point is that when we visualize the information as we study or learn it, we can recall it later much easier.

4. Try Drawing Drawing is a great way to help anyone with remembering new information, but especially for older adults. This has been backed up from research conducted at the University of Waterloo in Canada. They found that drawing out words and drawing the physical attributes of a word enhanced the memory of older adults with possible benefits for people suffering from dementia. Drawing is a memory encoding technique that works cross generational and kids find it fun and educational.

5. Start using acronyms Research has shown that our brains are better at retrieving things when we associate meaning to them. When we were in school, a teacher or parent likely taught us to use acronyms and my guess is that most of us still remember some version of these. Remember this one? to memorize the directions on the compass, we use the acronym NEWS (North, East, West, and South). Or this one? “My Very Educated Mother Just Served Us Nine Pizzas” (Mercury Venus Earth Mars Jupiter Saturn Uranus Neptune Pluto). Not only are acronyms fun and they really work. You can also use a similar technique if you are trying to remember names at a party or gathering (e.g., Black orange boots for Bob or Purple attire things for Pat. Go ahead and make up your own acronyms for anything you want to remember. The trick is to list the thing you want to memorize and arrange it in an order such that the first letter of each word spells a real word.

6. Pay attention to the beginnings and endings Research on how to improve your memory points to the fact that that we remember more at the beginning and end of learning sessions or lessons. Now none is suggesting you zone out in the middle of a lesson, lecture or training session. This is about being aware of our optimal memory times. So, listen up and pay closer attention to the introductions and conclusions when being presented with information. Always ask a teacher or the presenter to summarize the main points of the lesson or lecture again at the end.

7. Try brain training Some (not all) Brain Training to Raise IQ programs can help improve your memory and raise your IQ. It may surprise you that the brain is a muscle much like other muscles in your body. Your brain needs constant use and exercise to stay healthy. Think of brain training as a mental workout which helps challenge your mind so it can grow and expand. Research carried out by our own Dr. Bryan Roche found that people who engaged with 20- 30 minutes of brain training activities (using relation frame theory) for 5 days a week had improvements in learning, mathematical and verbal skills, educational aptitude, working memory, Performance IQ, verbal IQ, perceptual reasoning skills, visual processing skills, working memory and general intelligence. This was for users of all ages and intelligence levels.

8. Practice Meditation Researchers from The Department of Motor Sciences and Wellness, University of Naples “Parthenope”, Naples, Italy note that many studies show meditation improves brain function, reduces markers of brain degeneration, and improves both working memory and long-term memory. They showed that routine meditative practice is associated with a long-lasting change in the topology of definite brain areas, suggesting that meditation might be able to induce brain plasticity.

9. Read It Out Aloud You may remember from your school days, when your teacher asked you to stand up and read out aloud a story or poem. Well, a team at the University of Waterloo found that you’re more likely to remember written information if you read it out aloud. The consensus is that reading combined with hearing yourself reading can have a positive effect to improve your memory. Other studies also confirm that learning and memory benefit from active involvement. When a person adds an active element to a word (reading it out aloud), that word becomes more distinct in long-term memory, and so more memorable.

Improve Your Memory Summary These are just 9 ways to improve your memory, we are sure there are many more techniques for improving memory, all of which would be beneficial for a person’s brain health. Why not start today, whether you are a student, professional or a retiree. Because even adding one or two memory improvement activities to your daily routine can help keep your brain healthy and strong. To improve your memory not only protects the brain from memory loss but it will also boost learning and information recall. If you would like to dig deeper into The Science Behind Brain Training the science of brain training, then read here – Smart Brain Training

The SMART brain training system

SMART brain training

Source: The SMART brain training system

SMART STANDS FOR:

Strengthening Mental Abilities with Relational Training

SMART brain training is a revolutionary cognitive enhancement system developed by our own scientific researchers. The founders of RaiseYourIQ are established University-based researchers in the behavioral and cognitive sciences and have had their scientific work on learning and cognition published across a wide range of reputable scientific journals. SMART is the only system of brain training, that has been proven to enhance general intelligence and its components, as well as reading ability, numerical ability and educational aptitude.

SMART is based on a widely used approach to learning and cognition known as Relational Frame Theory, with which our founders are intimately associated. The research underlying SMART and the studies proving its effectiveness have been conducted by several independent laboratories around the world.

SMART brain training helps kids and adults to become expert in a range of critical cognitive skills, called Relational Skills. These skills underlie just about everything we do in school, business, at work and in normal day-to-day decision making and problem-solving.

SMART enhances some core relational skills that will help:

EXPAND VOCABULARY

INCREASE VERBAL COMPREHENSION

IMPROVE LOGICAL REASONING

ORGANISE INFORMATION IN MEMORY

NUMERACY FOR MATHEMATICS

Decades of published research has now shown that it is our relational skills that help us to understand the relationships between things, such as words and objects in the world around us. For example, any two things can be the same as each other, different, or opposite to each other. One may be more than the other, or less, and so on. Our research and the research of other laboratories has shown that almost all intellectual skills rely in turn on the fluency of these basic relational skills and that when you enhance relational skills, significant IQ increases follow.

SMART teaches some basic relational skills to a very high level of fluency, so that mathematical, logical and verbal concepts make more sense and solutions to problems are arrived at more easily.

WHEN RELATIONAL SKILLS IMPROVE

SMART teaches you how to learn.

We don’t teach Math, Reading, or Logical Thinking. We teach the underlying relational skills so that Math, Reading and Logical Thinking come much easier.

With just 30 minutes of effort a few times per week, you can improve a range of basic intellectual skills that underlie just about everything you do in school and in everyday life.

To get started improving your intellectual ability right now…

  • Sign up
  • Take your FREE intelligence estimate test
  • Get training straight away; Our software will lead you through the training stages with minimal effort.
  • Spend 30 minutes or so working through the training program, a few times per week for as many weeks as it takes to finish the first 55 stages (roughly 12 weeks)
  • When you are done we will provide you with another intelligence estimate assessment so you can see how much you have improved.

New Evidence That IQ Can Be Increased With Brain Training

Source:New Evidence That IQ Can Be Increased With Brain Training

A new scientific paper I produced along with Sarah Cassidy and other colleagues, published in the journal Learning and Individual Differences, shows that significant increases in general intelligence, of 28 points on average, can be produced by undertaking online relational skills training. Furthermore, significant improvements in overall educational aptitude can be achieved by a few months of practicing one’s relational skills. Bryan Roche Source: Bryan Roche

In previous blogs, I have outlined the rationale behind this training and argued that a Relational Frame Theory (RFT) approach to intellectual development may hold the key to a functional approach to brain training. That is, RFT claims to have identified some basic building blocks of intellectual development, which center around the ability to understand complex inter-relations among stimuli. For example, understanding that if something is opposite to two other things, then those two things must be the same as each other, involves a relation skill. As another example, if one object is worth more than another, the second one is worth less than the first. The idea that these skills not only underlie intelligence, but constitute it, is core to RFT, a modern behavioral approach, although it sits well with more mainstream cognitive approaches.

While most of us are relatively proficient in basic relational skills, we are actually quite deficient in solving more complex relational problems. To address this deficiency, a form of online brain training called SMART training (Strengthening mental abilities with relational training) was developed by Relational Frame Theory researchers at Maynooth University.

The Cassidy et al. study is the second such study to be published by the Maynooth University team to show that SMART training can increase general intelligence as measured by standardized IQ tests, such as the Wechsler Intelligence Scale for Children (WISC). This new study, however, provides additional evidence that scholastic ability, as measured by a gold standard aptitude test known as the Differential Aptitude Test (DATs), also increases as a result of this very particular form of intellectual skills training.

As documented in previous research, the IQ rises cannot be easily accounted for by practice at the IQ test, because the IQ test was administered only twice, with a several month interval between administrations. Furthermore, IQ rises due to practice are usually very small compared to the rises reported in this latest study. Further still, the training administered to the sample of 11-12 year old children employed in Experiment 1 of this study, was dissimilar to an IQ test. The same applies to the DATs aptitude test. This was administered only twice, and the increases in scores observed for numerical and verbal reasoning far outstripped the increases expected by practice at the test itself. Once again, the online relational skills training did not in any way teach the items on the DATs test. Advertisement

This is the second SMART study to achieve what critics of “brain training” treat as the benchmark for acceptable brain training; the transfer of skills from the training to other tasks. In this regard the Cassidy study provides more evidence that brain training can work to enhance essential intellectual skills, at least if it focuses on relational skills, or what RFT researchers call Arbitrarily Applicable Relational Responding.

A common criticism of brain training is that while it may improve some cognitive skills needed to complete the training, any benefits may have no practical relevance to daily life. In the current study, however, a sample of 30 14-15 year old children were tracked across several months of online training, 2-3 times per week for 30-45 minutes. Practice at relational skills, increased their numerical and verbal reasoning abilities, as measured by the DATs (administered and scored by independent third parties) by a significant degree. Together these numerical indices are used by educators to assess a child’s overall “educational aptitude”, which is the child’s ability to perform well in school across the board. By finding a significant increase in scholastic ability, the current study suggests that SMART relational skills training can make a real and measurable difference to the educability of a child.

While more evidence is always required when such promising results are reported by any new Brain Training method, the case is mounting that a relational frame theory approach to intellectual development may indeed have identified some basic building blocks of intelligence, once thought to be an unchangeable trait.

New Evidence That IQ Can Be Increased With Brain Training | Psychology Today

Improvements in relational skills can enhance IQ

Source: New Evidence That IQ Can Be Increased With Brain Training | Psychology Today

A new scientific paper I produced along with Sarah Cassidy and other colleagues, published in the journal Learning and Individual Differences, shows that significant increases in general intelligence, of 28 points on average, can be produced by undertaking online relational skills training. Furthermore, significant improvements in overall educational aptitude can be achieved by a few months of practicing one’s relational skills.

Bryan Roche
Source: Bryan Roche

In previous blogs, I have outlined the rationale behind this training and argued that a Relational Frame Theory (RFT) approach to intellectual development may hold the key to a functional approach to brain training. That is, RFT claims to have identified some basic building blocks of intellectual development, which center around the ability to understand complex inter-relations among stimuli. For example, understanding that if something is opposite to two other things, then those two things must be the same as each other, involves a relation skill. As another example, if one object is worth more than another, the second one is worth less than the first. The idea that these skills not only underlie intelligence, but constitute it, is core to RFT, a modern behavioral approach, although it sits well with more mainstream cognitive approaches.

While most of us are relatively proficient in basic relational skills, we are actually quite deficient in solving more complex relational problems. To address this deficiency, a form of online brain training called SMART training (Strengthening mental abilities with relational training) was developed by Relational Frame Theory researchers at Maynooth University.

The Cassidy et al. study is the second such study to be published by the Maynooth University team to show that SMART training can increase general intelligence as measured by standardized IQ tests, such as the Wechsler Intelligence Scale for Children (WISC). This new study, however, provides additional evidence that scholastic ability, as measured by a gold standard aptitude test known as the Differential Aptitude Test (DATs), also increases as a result of this very particular form of intellectual skills training.

As documented in previous research, the IQ rises cannot be easily accounted for by practice at the IQ test, because the IQ test was administered only twice, with a several month interval between administrations. Furthermore, IQ rises due to practice are usually very small compared to the rises reported in this latest study. Further still, the training administered to the sample of 11-12 year old children employed in Experiment 1 of this study, was dissimilar to an IQ test. The same applies to the DATs aptitude test. This was administered only twice, and the increases in scores observed for numerical and verbal reasoning far outstripped the increases expected by practice at the test itself. Once again, the online relational skills training did not in any way teach the items on the DATs test.

This is the second SMART study to achieve what critics of “brain training” treat as the benchmark for acceptable brain training; the transfer of skills from the training to other tasks. In this regard the Cassidy study provides more evidence that brain training can work to enhance essential intellectual skills, at least if it focuses on relational skills, or what RFT researchers call Arbitrarily Applicable Relational Responding.

A common criticism of brain training is that while it may improve some cognitive skills needed to complete the training, any benefits may have no practical relevance to daily life. In the current study, however, a sample of 30 14-15 year old children were tracked across several months of online training, 2-3 times per week for 30-45 minutes. Practice at relational skills, increased their numerical and verbal reasoning abilities, as measured by the DATs (administered and scored by independent third parties) by a significant degree. Together these numerical indices are used by educators to assess a child’s overall “educational aptitude”, which is the child’s ability to perform well in school across the board. By finding a significant increase in scholastic ability, the current study suggests that SMART relational skills training can make a real and measurable difference to the educability of a child.

While more evidence is always required when such promising results are reported by any new brain training method, the case is mounting that a relational frame theory approach to intellectual development may indeed have identified some basic building blocks of intelligence, once thought to be an unchangeable trait.

Social Media Marketing Strategy – The Bitter Business

Guest Blog from The Bitter Business

Source: Social Media Marketing Strategy – The Bitter Business

This is a seven step guide to creating a social media marketing strategy to reach more customers and drive greater on-line awareness for your brand or product. For a business to really capitalise from social media, it needs to build a clear strategy that takes into account what are the goals, what are you trying to achieve, who are the target customers are and what is the competition is doing.

Social media marketing can be defined as the use of blogs, articles and content marketing, white papers, video and images to share on social networks to raise awareness to pull in the web traffic and prospects

social-media-strategy

 

1st Step; Understand your social media goals

As with any planning in business, the first thing anyone needs to do when creating a social media marketing strategy is to understand what you want to get from it?. What are the goals (traffic, leads, likes, buyers, SEO) so you know the purpose of your social media efforts. For some businesses it is to do with creating or raising awareness of a brand or product. For some companies the focus will be on generating leads, increasing sales or driving website traffic. Larger companies many look to social media to build customer loyalty, increase community size or use as a communication channel. The key point here is the goal for your social media strategy has to go beyond simply gaining Facebook likes and Twitter followers.  The above examples are only a few areas a business could focus on, but depending on your resources a business should ideally focus on one primary or one secondary goal. Remember if you do not have goals, targets and measures of success then in all likelihood you are not going to accomplish any meaningful results from social media activity.

2nd Step; Create measurable targets and objectives

The second step is to now set clear targets and objectives based on the goals you have set. Remember the “S.M.A.R.T” method, so make sure your social media goals are Specific, Measurable, Attainable, Relevant and Time based.

Let us take the example of a business with a social media goal focused on increasing sales, then you might decide that the target is to generate an additional fifty on-line leads a month via landing pages, whitepaper or eBook downloads. If on the other hand, the goal set is to create brand awareness, then a target could the number of times your brand is mentioned on the social media networks per month. Also worth noting at this point, your goals, targets and objectives for social media should be directly tied to overall business goals, and they should be achievable. Goals without targets, actions and activities are just wishful thoughts. It is important to make sure the objectives are time limited. For example, you need to achieve a 100 percent growth in on-line leads generated within the next six months, not at some vague point in the future.

Now that you have set the targets and objectives you need to make sure you can measure them. There are lots of social media tools to track and analyse activity and quantify your progress. These tools like Klout, Google Analytic, TweetDeck, Buffer or Social Mention to name a few, can let you know when your progress plus they will also help you to identify any trends early and adjust your activities if you have to.

3rd Step; Customer targeting – who do you sell to

So now, the goals, targets and objectives have been set so now you know where you are going, so all set, right?, well no because you still do not know how you are going to get there. You see a successful social media strategy is all about customer targeting, reaching the right people with the right messages. To do this, a business needs to understand “who do you sell to”. For example, there is no point in targeting everyone who has an interest in sport if you really want to target only those who are cycling enthusiasts.

The best way to do this is to draw up a buyer profile. What does the profile of your ideal customer or buyer look like? Make it personal and give them a name. Where do they work? How old are they? What social networks are they likely to be on? What is their income? How often do they cycle (as in above example) Do they have children? What brands do they like or dislike? What motivates them? The list of detail goes on. If you find that you have more than one ideal customer or buyer profile then create a persona for each.

social-media-planning

4th Step; Monitor the competition

As social media activity is mostly transparent, monitoring your competitions activity will tell you a lot about what works and what does not. After all, you are all targeting the same customer set. By constantly monitoring the competition, you have a fantastic opportunity to learn from their activity and actions.

This fourth step involves researching your competitors, maybe select ones your own size, in similar locations and some of the big ones. Find out what social networks they are active on, study their content (articles, case studies, whitepapers, videos, promotions, links). Is it direct or educational? What kind of industry references do they use? Do they talk about their product, markets, industry or brand and what if any other things do they focus on (events, discounts, and webinars)?

If for example you sell bicycles, do your competitors talk about how their bicycle brands perform in races or do they post cool cycling videos that just happen to include their bicycle range? Now see how well each competitor is doing on the social networks (followers, connections, mentions, comments, shares, likes) they get on their social media pages like Facebook, Twitter, Google+ and LinkedIn. This should give you a good insight into what social strategies work and which ones do not.

5th Step; Develop your content marketing messaging

OK, now that you have an ideal customer or buyer profile plus insights on your competition, next up on the list is to start developing your social media messaging. This is your top line titles and key messaging you want to share (writing the detailed content comes later); a list of key messages that you think will create awareness with your customers or buyers based on the profiles you have created in step 3. A suggestion is to target three or four buzzwords or better still “Keywords”, then break each keyword down into longer tail keywords so you build up a messaging plan.

Based on monitoring your competition a lot can be gained from adopting some of their successful messaging ideas and blending them with your own unique messaging that sets you apart — this has the effect of creating a unique voice in social conversations. Be creative, daring, controversial and educational as social media activity should be exciting, not dull.

6th Step; Select the social media channels

Depending on whether your business is B2B or B2C you will need to choose the right networks that are worth investing in for the products or services.

Most of us would agree that LinkedIn is a good platform to target for business buyers or business type sales while Pinterest would be better if a business is involved with retail or fashion. Some of these channels are obvious when you look at your buyer profiles and competitors but see if any other social media channels could pay dividends like Blogger, Scoop.it, Tumblr, Plurk, and Instagram.

As part of this exercise you should identify social influencers, these are the people who can help reach your target audience. Social influencers and respected bloggers have high levels of trust in their followers or readers and can be indispensable in creating social chat buzz around your brand.

7th Step; Build a content writing and sharing plan

The last but critical step is you need to develop a strong content writing plan based on your target keywords, you need to write and share (not just your own) engaging material. The content needs to align with your overall marketing messaging as in step 5 and be relevant to the social channels you will use. Content marketing is more than promotional blogs or product information; it has to add real value in the buyer’s journey to create awareness and consideration for your business within the audiences. Also if possible try not just stick to one type of media or theme, mixing videos, helpful guides, research papers,  images, info graphics, news and other formats will engage your potential customers far more effectively.

A golden rule to go with your seven step social media strategy is “Content marketing has to be constant” meaning a constant presence with great content across your chosen social media channels. Heed this note, every social media strategy can only be successful if you have an ongoing presence on social media networks, and that entails sharing fresh engaging content on a regular basis.

Dual N-Back Game

Dual N-back or n-back game is a brain training game which helps improve working memory and fluid intelligence. The n-back brain game focuses concentration by typically displaying a figure on a board, the figure then appears in different positions and the player has to remember the position of the figure one turn or two turns back. Hence the name N-back training.

When we say, fluid intelligence, we are referring to the ability of a person (adult or child) to reason and to solve new problems independently of previously acquired knowledge. Fluid intelligence is critical for a wide variety of cognitive tasks, and it is considered one of the most important factors in learning. Also, fluid intelligence is related to professional and educational success, especially in complex and demanding environments.

Working memory is also important in the learning process and for general intelligence. Working memory can be described as ‘how much information or data a person can think about at the same time’. N-back training is now widely used in psychological, educational, clinical, and medical settings. RaiseYourIQ has developed its own version of n-back training which is played in conjunction with SMART brain training to improve the overall intelligence as measured by IQ of our users. Psychologists also utilize SMART Brain Training with RaiseYourIQ dual n-back to improve the focus of people with ADHD.

At RaiseYourIQ, our brain training is scientifically proven to improve IQ and general intelligence and we include dual n back training for free.

Psychologists split intelligence into two types: the first being “crystallized intelligence” which is all about how to knowledge (put to use when you type); and the second being “fluid intelligence” which is about problem solving and reasoning.

N – Back training targets the most elemental of cognitive skills: “working memory”. While long-term memory benefits crystallized intelligence, working memory benefits fluid intelligence. Working memory is more than just the ability to remember a phone number long enough to dial it; it is the brains capacity to manipulate the information in the head — to add or subtract numbers, place them in reverse order or sort them from high to low. Understanding a metaphor or an analogy is equally dependent on working memory; you can’t follow even a simple statement like “See Brad dance” if you can’t put together how “see” and “Brad” connect with “dance.” Without it, you can’t make sense of anything.

Finding a way to increase cognitive abilities has appeal not just in education but in business and clinical settings. Today, professional people have begun training their working memory in hopes of boosting their fluid intelligence and with it, their job performance. Fluid intelligence was not just another life or learning skill; it is the cognitive ability underlying all mental skills. So n-back training is more than just tapping randomly at figures on a computer screen, it is the opportunity to increase intelligence and improve working memory. For a free trial and to access over 4 free brain games, why not sign up to RaiseYourIQ today and start increasing brain fitness.